The Time is Now to Work Your Plan
by Doug West

Did you know that we are smack dab in the middle of the BEST TIME OF YEAR for most home businesses? September is normally the month for breaking sales records. 

In many places, the kids are back in school, and the folks are settling into a routine. Dad is watching football, and wishing he could make some extra money to go to the game.

For many reasons, this time of year is ideal for getting the word out about your biz. What are you planning on doing about it? We built Kosoma with Ezine ads, so we are Big on that method of advertising . With online ads, you normally don't have to wait months to get the word out about your offer. 

MAKE YOUR OFFER DIFFERENT

Even if there are many reps or distributors working the same plan or program that you are, can you do something to separate your offer from the masses? If it is an MLM program, there is a LOT of truth to the old saying that a good sponsor makes a good program even better! What type of assistance do you offer your team? Training? Newsletter? Web site, and/or other tools? These are all things you could and should consider. A wise person will always ask themselves, "why should I do business with you". In fact, when I am considering an opportunity, I ask that of my sponsor - "Why you?". If you can address that in your marketing efforts and advertisements, you will be one step ahead of the game. 

If you don't have the time, ability, or know how to offer these extra perks to your new team mates, make sure you get on a winning team that already has these things in place. I can't tell you how many times that we get folks on our team and hear "I've never had this kind of support before!". With our team newsletter, we try to keep ones informed on what is working best for those in our group. We always have tools like - Fax On Demand, Web Sites, Recorded Messages, etc. that will make our teammates job a lot easier. These are things that you should be highlighting in your ads. 

HAVE A PLAN & WORK YOUR PLAN

Yes, this truly is the best time of year to get going, so do you have a Plan of Action? Do you know Exactly how you are going to generate some leads? Once you have some leads, do you know how you are going to work them? Do you have some additional "perks" to throw in for those who are on the fence? This could be a free e-book, report, leads, or anything that you have to offer. Use a time limit on the offer: 

IF YOU JOIN US BY THIS FRIDAY WE WILL INCLUDE 10 FREE LEADS TO GET YOU STARTED

Pulls soooo much better than to say:

GET IN NOW WHILE THE GETTING IS GOOD!

Or, something to that effect. You get the idea. Give them a reason to Act Now!

For those who don't respond, do you have a follow up system in place? If not, you should. Things can really be good this time of year, BUT - You Have To Work Your Plan, and to do that you Have To Have A Plan! 

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