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Make Money Finding
Typos
by Liz Folger, BizyMoms.com
Everyone has a
passion for something. And there are those among you who, when reading
a letter, a book, an advertisement, or a website, can find spelling
and grammatical errors without even thinking twice. You were born with
a gift, and believe it or not, this gift/passion can be used to earn
cash.
| If you've spent any time on the
Internet, you know more and more Web pages come online
everyday. And you've seen that those pages hold a great number
of errors that practically scream for a proofreader's
attention. Bruce Noeske decided to make use of his talent for
proofing and editing websites, and figured out a way to make
money as a result. I was able to ask Bruce how he got started
and if this was a business others could start. Wait till you
hear what he had to say! |
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Liz: How will a
person know if they'd be good at editing and proofing websites?
Bruce: Anybody who spots errors in writing everywhere they look
would be a good match for this career. People who are known as the
official or unofficial proofreader of others' writing at work, school,
or home would enjoy editing and proofreading websites. Those who
search the newspaper for typos are a natural for this position. And
I'm sure many people have come across websites that just hurt their
eyes, and wondered if anything could be done about it. For some
people, editing and proofreading come naturally. For others it's a
challenge. But if you get a real kick out of finding the errors that
others miss, you'll love being a website editor!
Liz: Do you need an English degree, or any certifications for
that matter, to start this business?
Bruce: Absolutely not! You need a good grasp of the English
language, but that can be learned without a degree. For many, it's a
gift. My own degree is in Human Resources Management, quite a far cry
from English or Journalism. In my eBook, I suggest a few ways to
obtain proofreading and editing experience and to get some kind of
certification. It's nice to be able to present some credentials to
prospective clients, but not an absolute necessity. The only
certification that's really required is a "certification of
motivation."
Liz: How much does it cost to get a business like this started?
Can it be started for under $100?
Bruce: One could easily launch their own home-based website
editing and proofreading business for under $100, as long as we make a
few assumptions. The first and most obvious needs would be a computer
with an Internet connection. As long as you can surf the Web, you can
edit the Web. If we start calculating at that point, then yes, startup
costs can be below $100.
A few good reference books such as a dictionary and style manual are
required. Besides those, you'll need a box of red pens, highlighters,
and plenty of paper if you choose to print and mark up errors on
paper. Of course, those last items are not necessary if you decide to
do all the editing in your word processor. Both capabilities are
discussed in the eBook.
Setting up your own Web page is a good idea, and that's where you
might start running up some costs (not necessarily though, and the
eBook talks about that topic too). But bottom line? When I started my
business, I already had a computer, Internet connection, and some
dictionaries. So my cash outlay was in the neighborhood of, well, zero
dollars.
Liz: Is it possible to make a full-time income from this
business? If so, would it be something that could happen overnight?
Bruce: Full-time income? Yes. Overnight? No. A good editor can
make a very good income. To turn this job into a real moneymaker, you
need to do a LOT of marketing and that takes time, some studying, a
bit of trial-and-error, and a lot of motivation. But with millions of
error-laden websites out there in cyberspace, there are plenty of
opportunities for the serious website editor to find business.
Liz: How did you decide this was a good business to make money
at?
Bruce: Since I first began exploring the Internet in the
mid-1990s, I've watched in astonishment as more and more businesses
established their Web presence without regard to the
less-than-professional image they were presenting to the world. I
believe that's because many small- to medium-sized businesses see the
Internet as a way to advertise, but they don't have the expertise to
do their own editing. I saw the opportunity to offer them my services
as a freelance editor, and my business took off from there. The
Internet is still growing at a phenomenal rate, and I just can't keep
up with all the potential business out there. I'm only half-kidding
because realistically, there just aren't that many website editors, so
I don't have much competition. Until people pick up my eBook and start
their own businesses, that is. But there's plenty of room for all of
us in this market!
Liz: What's the biggest challenge in running this business?
Bruce: Establishing a niche! Liz, you always emphasize finding
your niche, and I'm in complete agreement! If a home-business owner
really wants to succeed, they have to define their own niche; really
focus it down. When I first started out, I targeted any and all
websites. No niche there; it was way too broad. Not surprisingly, I
didn't get very much business either. I tightened my target market
down slightly and did a little better, but I was still too unfocused.
It wasn't until I found a way to market my talents to a very specific
group of website owners that I became recognized as somewhat of an
expert and my business became successful. In my eBook in the chapter
titled "My Most Effective Marketing Technique," I describe
ways the prospective website editor can go about defining their niche
to really get the business going.
The best thing about operating within a niche is that all it takes is
one satisfied customer to get the ball rolling. One success will lead
to another, and so on until it really begins to snowball. You've heard
the expression, "Success breeds success." Well, it's really
true. My own business is now at the point where I have as much work as
I can handle, and can get more anytime I want just by continuing down
my list of targeted websites!
Liz: Any last words?
Bruce: I want to remind everyone that Bizymoms.com offers a
Proofreading chat every Monday evening at 7pm EST. All are welcome to
come in and discuss this fascinating business. We talk about both
website and regular, manuscript-based, proofreading and editing. We
also welcome questions and comments on the Freelance Proofreading
message board under Biz Ideas on Bizymoms.
For more information on how you can make money proofing websites you
can purchase Bruce's ebook, "Bizy's
Guide To Website Editing and Proofreading"
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